"The last year has seen SMEs continue to invest in larger assets as they continued to trade but for those firms affected by lockdown restrictions it has been challenging."
Time Finance has announced that Rebekah Middleton has taken up a new role within the firm as head of hard and soft asset and direct business.
Rebekah previously held the role of head of hard asset and the move sees her take on additional responsibility to oversee their asset offering with both their broker networks and through direct channels.
Rebekah brings over 20 years’ industry experience to the role having built a career working in sales management and business development roles across the financial services sector, most notably for Bibby Financial Services and Davenham Asset Finance.
Rebekah said: “I am delighted to step up to this role at such a pivotal time for UK businesses. The last year has seen SMEs continue to invest in larger assets as they continued to trade but for those firms affected by lockdown restrictions it has been challenging. As the UK moves out of all restrictions in a few weeks time, businesses who start investing again will benefit from the growing momentum to getting back to business. Our recent survey found that 100% of UK business owners and intermediaries think now is the time to invest with 78% stating they intend to invest in new equipment over the next 12 months.
"Our asset finance solutions continue to be a valuable and staple finance solution for those who rely on new equipment to make business happen and grow. I look forward to driving our solutions forward into the market and ultimately helping more business owners bring their plans to life.
“I will be looking to greatly improve income opportunities for our introducer partners by way of developing far more effective unified relationships and delivering our multi-product proposition.”
Carol Roberts, director of asset finance at Time Finance, commented: “I’m delighted to see Rebekah drive our soft and hard asset offerings forward into the market. With her proven track record of building long-lasting relationships with brokers and delivering creative funding solutions for their clients, I’m confident that her knowledge and expertise of the asset finance market will prove invaluable.”