Commercial News

Nucleus appoints regional sales director

Rozi Jones -
|
1st April 2020
Riana Azam Nucleus
"Riana will be based in Leeds and will be responsible for expanding Nucleus’ proposition in Yorkshire."

Nucleus Commercial Finance has appointed Riana Azam as a regional sales director in its asset based lending team.

Nucleus says Riana, who has 14 years of industry experience, will help it to build its proposition in the North. Riana will be based in Leeds and will be responsible for expanding Nucleus’ proposition in Yorkshire, with a focus on the debt funding and VC space.

Riana joins Nucleus from Metro Bank where she was a business development director, covering the north of England.

She started her career in the invoice finance team at RBS, managing a portfolio of 80 clients across Yorkshire and the North East. After seven years at RBS, Riana moved to Santander, working for the ABL new business unit, where she was responsible for growing the book organically.

Riana Azam said: “This is an exciting move as Nucleus Commercial Finance has an excellent reputation of driving innovation in the asset based lending industry. Having grown up in Yorkshire, I’m committed to supporting businesses in the area and I’m looking forward to working with the team to support the local market and to champion the Northern Powerhouse.”

Chirag Shah, CEO of Nucleus Commercial Finance, added: “Riana brings many years of experience in the industry, having worked at several large banks. She will be central in supporting the expansion of Nucleus in Leeds and the surrounding areas, and her appointment further demonstrates our ambitious plans to diversify as a business and provide more flexible finance solutions to businesses in a traditionally underserved part of the country.”

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