"We understand that customers want a face-to-face relationship with their funder."
Chris Mitchell, who spent more than 15 years at RBS and Clydesdale Bank before joining LendingCrowd, will be responsible for Edinburgh and the surrounding areas.
Anthony Allen is covering Glasgow and the Central Belt alongside Fraser McKay, who has held a variety of finance roles in a career spanning more than 30 years.
Keith Hunter will be working with businesses across Aberdeen and the north-east of Scotland.
Adrian Innes, head of origination at LendingCrowd, said: “As the banks retract into call centres and continue to close their branches, we understand that customers want a face-to-face relationship with their funder.
“That’s why I’m delighted LendingCrowd is bucking the trend by appointing four senior business development managers, each with significant experience and accredited banking careers.”