"As we grow, her position will be integral in expanding our outreach and she will be fundamental in unlocking new areas and relationships across southern and central England."
Sophia Lee joins from Cynergy Bank and previously spent two years as an assistant relationship manager at NatWest.
In her new role, Sophia will help to develop broker partnerships and build the brand with people and networks that Avamore does not have a historic relationship with.
Sophia commented: “I am excited to be stepping into a brand new role at Avamore, and am committed to show the importance of the position along with the value that I can add. Avamore is a young and ambitious company and their sentiments match my own ethos. I always think it’s important to work in an organisation where you believe in the goals; Avamore has an extremely competitive offering backed by an excellent team with a huge amount of experience. Not only am I looking forward to supporting the relationship managers, but I am eager to become a champion of the organisation and deliver solutions that really work.”
Adam Butler, relationship manager at Avamore, added: “Sophia is going to bring new energy to the origination team at Avamore. As we grow, her position will be integral in expanding our outreach and she will be fundamental in unlocking new areas and relationships across southern and central England. Her previous experience puts her in an excellent position to deliver outstanding service to new customer and her drive and enthusiasm means that she will be making an impact from day 1. We look forward to seeing how Sophia moulds this new role and adds value to the Avamore team.”