"A lack of understanding among smaller enterprises regarding the cost-efficiency and value of group benefits has meant that these products have often been perceived as the preserve of larger companies."
Legal & General has launched three videos designed to help advisers build their knowledge of group protection.
The insurer aims to provide information about group protection, particularly for small and medium businesses.
As part of this education, Legal & General is seeking to highlight the value of employee benefits for SMEs and how advisers can play a key role in helping smaller businesses fully understand the importance group protection products for their workforce as part of a comprehensive benefits package.
Through the partnership with Asset TV, the new videos are accredited by the Chartered Insurance Institute, which means that advisers can earn CPD points.
Colin Fitzgerald, distribution director of Legal & General Group Protection, commented: “We are dedicated to improving our level of support for advisers by finding innovative ways to provide them with all the information they need to confidently discuss group protection offerings with their clients. Historically, a lack of understanding among smaller enterprises regarding the cost-efficiency and value of group benefits has meant that these products have often been perceived as the preserve of larger companies. With these videos we are not only aiming to support the education of advisers, but also to dispel these myths and provide advisers with a greater opportunity to engage with their smaller corporate clients on this subject and widen their protection offering.
“At Legal & General, we have already seen how effective videos like these can be in supporting the education of advisers, through our Retail Protection division. As the only provider currently using Akademia TV to offer informative content on group protection, we hope advisers will use these videos to help build their knowledge and broaden their approach to providing cost effective solutions for their clients.”