The new LendInvest brand includes a new logo and a totally redesigned website, marking a direct challenge to what it calls the 'old-school approach' favoured by traditional financial institutions.
For the rebrand LendInvest collaborated with global branding house DesignStudio - the team behind the successful rebranding of AirBnB.
The new LendInvest website also now includes a dedicated intermediary section, for the lender’s key intermediary partners.
LendInvest’s Head of Distribution, Matthew Tooth, commented:
“Intermediaries have been key to LendInvest’s success to date and will continue to play a major role in the future. Whilst the brand identity has received a facelift, our approach to business will remain the same. We will continue to explore how we can best serve our partner’s needs and exceed their expectations.”
LendInvest’s CEO, Christian Faes, commented:
“People are fed up with the banks, and both borrowers and investors are looking for new (and better) ways to do things.
"Our borrowers often come to us after being turned down by other lenders; here at LendInvest we are able to offer a fast turnaround and flexible service that other financial institutions can’t provide. With the new branding we are making things as clear and as simple as possible - we are not a bank, and we do things differently.”
